Guerrilla Advertising 2
- more unconventional brand communications -
Gavin Lucas

Guerrilla Advertising 2 viser varierte og oppfinnsomme taktikker som brukes i dag av store merkevarer, non-profit organisasjoner og av enkeltpersoner for å fremme seg selv, sine ideer, og sine produkter.

Fra forlaget
Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won’t reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; and street buskers launching a new Oasis album in New York. Over 60 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Manoeuvres, Site-specific and Multi-fronted Attacks.

Om forfatteren
Gavin Lucas lives in London and is Senior Writer at the leading communication arts journal and blog Creative Review. He is the author of ’Guerrilla Advertising’ (2006) and ’Badge Button Pin’ (2007), both published by Laurence King, and has contributed features and reviews to magazines including Wonderland, Plastique and Le Cool.

Bokinfo
Paperback
285 illustrasjoner
Format: 300 x 230 mm
192 sider
ISBN 9781856697477
Utgivelse: September 2011
Forlag: Laurence King

Veil.utsalgspris: 339,-